Present and promote your shopping center in the catchment area within the target group of people. Invite customers who have just purchased something in the area, when they are close by. Show them that you have new or a different approach than your competitors. Show them that money they received as a gift at Christmas, can be spent at your store, and not with your competitors. Tell customers that they do not need to spend their money right away, but they can purchase your gift cards, which can serve as a great gift to make someone happy. For example through effective promotion MARKETLOCATOR can boost your Christmas or New Year sales. With MARKETLOCATOR let customers immediately receive your personalized advertising messages in the form of SMS messages.
For example, such a target group could be:
- people of working age from 18 to 60 years
- with middle and higher credit rating
- regular spending the weekend in Bratislava by the position of their own mobile phone
and among these immediately disposable future customers:
- 22,000 people including lower segment or
- 9400 people in middle and upper income area
for the amount of 10 cents per 1 SMS, hence two waves (including reminders) will cost you just € 1,880 to engage visitors from your chosen target group in the shopping center (or € 4400 and including a lower segment).
Each campaign can be sent at your chosen time and repeatedly in the waves. Or immediately upon entering the selected area eg. near Einstein Street and the waterfront in Bratislava.
Note: You can also filter out by phone number from your database of loyalty card holders and so you can reach out to only unregistered non-clients. Or vice versa, through Market Locator you can send campaigns only to your own basis, but those who are currently in Bratislava.