Probably no one can ignore the current phenomenon Pokémon Go. Tempted by the world of marketing and many sellers and marketing directors are open to active use anymore.
Creative take advantage Pokémon Go in the world of marketing and sales
Council always used humor in their advertising, this time inspired by the real situation in America where Pokémon fans began to go to catch your Pokémon on the highway, causing inconvenience such as clogged highway and a high risk of accidents. When this report go around the world, Kooperativa was left inspired and created a billboard on the highway with the banner “must not hunt while driving Pokémon”.
Market Locator analysis of the impact of using Pokémon Go marketing at the traffic Aupark Bratislava and Bratislava’s center
Aupark came up with a great idea how to carry out their operations through today’s phenomenon of Pokémon. Thanks Lure module able to create in specific venue Poké stops Poké gyms and track where fans know ensnared his Pokémon.
Aupark prepared the first Pokémon in the promotion Monday, 18/07 and
We can tell you what percentage it should. Traffic increased by a staggering 40%, more than in a normal, ordinary day.
Once in Tuesday, 07/19 before Centralia started Lure module, where you have the opportunity to hunt its Pokémons. Let’s see how it looked like the traffic there during this promotion.
Market Locator tells us that while during normal days the shopping center visited around 3,000 people can be noted that during the launch as Poké stop, Poké gymi venue and traffic increased to more than 8,400 people.
If you are interested in the occurrence statistics of the population, or need you to find out what is the potential of your business location, HERE you can register free of charge for 30 days.
And last point, a few tricks on how to use Pokémon to increase their traffic and sales in the venue
One of several possibilities is to run Pokémon Lures what works, as well as lure for Pokémon that will attract the Poké tracks and hence, more hunters Pokémon, which ultimately will fill operation or as mentioned above, a great attraction for potential new customers is the location of the Poké Stop and Poké gym into their own venue in order to be sure that your idea Pokémon actually occupied, Support the SMS campaign and familiarize people about the possibility of catching a Pokémon in your venue and in addition it can be delicious to eat, refreshments and entertainment.