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FAQ

Market Locator pricing

What is the price of one sent targeted SMS message?

The price of one SMS message depends on the type of campaign and subsequently from the bidding process.

  • A targeted SMS cost starts from 0,1 EUR / 160 characters.
  • LBS geolocation SMS messages start at 0,25 EUR / 160 characters.
  • Campaign to own list of customers starts at 0,06 EUR / 160 characters.
  • Every extra 160 characters costs 0,05 EUR.

What is the price of filters?

Basic targeting is available in the basic approach that allows you to target according to the official address, age and gender. Additional data layers are nacenené from 25 EUR / month.

It is necessary to have a monthly plan?

After registration you have a one month free trial of the Analytics & Marketing Plan that enables you to create campaigns and analyze data on a map. After a month, you can choose one of three plans – Analytics (used only for analysts), Analytics & Marketing (allows you to create campaigns), Value Analytics & Marketing (same as A & M, but contains more credits).
We recommend subscribing to Value Analytics & Marketing for longer periods, in which case you can receive more credit than you actually paid for the access.

What is a Plan? Which plan is right for you?

The plan provides Access to multiple features of Market Locator and to your account.

You can choose between these three plans:

1.) Analytics – it’s serves for analytical purposes allowing you to use the powerful heat-map and distribution graph visualization featrues to plan your store location, understand the competition etc. It includes single user access to the tool, the Basic Socio – demo layer for Slovakia and possibility to purchase other data layers from the store.

2.) Analytics & Marketing – contains all that of Analytics plus has the added capability to deliver targeted campaigning. It includes:

  • bonus credit for campaigns (after purchasing plan for: one month 10 eur, 3 m. 3o eur, 6 m. 60 eur, 12 m. 120 eur),
  • access to the tool for up to 5 users,
  • Basic Socio – demo layer for Slovakia,
  • possibility to purchase further data layers for analytics & targeting,
  • template & campaign creation,
  • target clients based on data layer filters,
  • SMS channel,
  • access to 1,7 mil. client base,
  • Location based (LBS) targeting.

3.) Value Analytics & Marketing – contains all that of Analytics & Marketing with extra campaign credits included. It includes:

  • bonus credit for campaigns (after purchasing plan for: one month  180 eur, 3 m. 54o eur, 6 m. 1080 eur, 12 m. 2160 eur),
  • access to tool for up to 5 users,
  • Basic Socio – demo layer for Slovakia,
  • possibility to purchase further data layers for analytics & targeting,
  • template & campaign creation,
  • target clients based on data layer filters,
  • SMS channel,
  • access to 1,7 mil. client base,
  • Location based (LBS) targeting.

The difference between Analytics & Marketing and Value Analytics & Marketing is in the amount of complimentary credit. It’s up to you which one you choose, but when thinking on a longer-term (more than one month), we recommend you choose a longer subscription of Value Analytics & Marketing.

Price of layers: 

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*all prices are without VAT

Bonus credits can used for campaigns & you can split them how you want, it’s up to you when you can spend them.

What is the principle of payment for service?

Market Locator advantage is that you know put together according to your wishes.

E.g. If you know that the application you will use only once a year – seasonal, just when you purchase a plan for the period (month, quarter, half year), when you know, that you will use.

In addition plan requires credit whereby you know distribute to the SMS. How much do you charge, you have so much.

However, we recommend a minimum of € 200, you know that to reach about 2000 people .. with a smaller number for you wouldn’t be worth. (Minimum budget for the creation of the campaign is € 100).

If your plan expires, the credit will be saved and will wait for you until the next activation of the plan, so nothing comes about.

Targeting with Market Locator

What sorts of filters are currently available?

The available filters are linked to various data layers. You can filter locations by: official location, typical work location, typical sleep location, typical weekend location, recent location, current location (Location based campaigns – LBS). Target groups can further be filtered by: age, gender, travel habits, used services, banking affiliation, financial indicators and many more.

Short and concise, what do the data layers contain?

Basic socio – demographic

  • It provides statistics.
  • Filters: age, gender.

Advanced socio-demographic

  • It provides data on the real movement.
  • Filters: standardised location (work, sleep, weekend), age, sex, type of mobile phone, mobile data exploitation, solvency index.

Travel information

  • It provides statistics on the travel habits of the population.
  • Filters: time (this month past 3 calendar months, 6 months, 12 months), the number of countries visited, the number of days spent abroad, particularly countries visited.

Financial indicators

  • It provides financial statistical data on the population.
  • Filters: credit index (corporate, low, medium, high), the index of financial responsibility (low, medium, high, maximum), used payment methods to settle bills (cash, money order, transfer, direct debit), bank affiliation (particularly banks).

Recently visited locations

  • It provides targeting on people who have been in your chosen area in the recent past.
  • Filters: whether in the field was target group (yesterday, at least once in the other three days, at least once during the past 7 days, at least two different days during the last 7 days).

Mobile usage

  • It provides data on the use SMS services.
  • Filters: time (last 7 days, last month, three months, six months, 12 months), service (Audiotext, hotline, Charity, Gambling, Gaming, Insurance, Parking, Public dobrava, payment for services).

How many people are available to be reached with campaigns?

Slovakia through Market Locator offers more than 1.5 million people, which granted consent to receive targeted SMS campaigns. Contact policy is one message max 14 days per month and therefore can deliver more than three million messages.

Can I send campaigns to my own list of numbers?

Yes. In the Market Locator you can manage your lists of their customers, build your online registration form or login to the list via SMS. Subsequently, these lists on favorable terms you can send mass SMS messages. In addition to web form can pour in your application by uploading CSV files (MS Excel).

Want to know how easy to create this a list do you know? More information and concise instruction, step by step you can find here.