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New market access - Choice of location, Franchising, New client invitations, Loyalty program launch

New market access – Choice of location, Franchising, New client invitations, Loyalty program launch

New market access – Choice of location, Franchising, New client invitations, Loyalty program launch

With the upcomming entrance of the successful franchise Starbucks Coffee to Slovakia, we prepared an case study. It disputes how to use the web service Market Locator within the lifecycle of entry to the market. Or how to well-established firms make plan to open a new facility in a unexplored location. This example is only illustrative and fictional, has nothing to do with named companies (AmRestStarbucks Coffee).

How to get started

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Figure 1: Number of individuals working in vicinity of prefered location based on hard data

An example would be a situation close to the McDonald’s on Hviezdoslavovo Square in Bratislava, where we could consider placing a flagship Starbucks Coffee since more than 5000 people work in the direct vicinity (see. Figure 1 above). We would be able to immediately reach these people with targeted SMS messages for just 0.1 euros, or at the earliest opportunity when they are back in the area. In this way we are able to analyze various suitable locations. Which gives us opportunity to make our decisions not based on feeling / expensive surveys, but based on telecommunication hard-data.

Additional applications / use-cases for Starbucks Coffee in SK, CZ or other franchising companies

  • Selection / comparison of store sites – thanks to our map “thermometer” (ie. Heatmap) easily compare several locations
  • The acquisition of franchise managers for the franchise license – in the area of the planned site reach existing business owners, entrepreneurs and potential license holders – we have over 110.000 Slovak business owners for you to contact
  • Recruitment of new employees or potential clients
  • Contact foreigners or Slovaks who know the Starbucks Coffee brand from abroad – in Market Locator you can identify travelers (mobile roaming) and filter out those people who have recently visited selected countries or spent a long time abroad. You can then simply invite these among the first to you
  • Event promotion – within the coffee shop catchment area. For example – walking distance circle, invite people to taste your new coffee drinks
  • Boost weakest hours – happy hours for customers during off-peak, immediately send a SMS message that from 14:00 – 16:00 there is a great selection of drinks for half the price with a unique coupon included in the message
  • Register new loyalty & discount cards – within each SMS you can place a short URL linking to the registration landing page of your loyalty system. Then gradually register hundreds of thousands of Slovaks after each campaign. Then work with them using your own light-weight CRM loyalty program in Market Locator
  • And many more…
Market Locator

Market Locator is a targeted marketing and population analytics service built around anonymized and agregated telco data. Focused on delivering relevant content to the interested user. Get in touch to find out how we can assist your business.

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