Ski resorts use Market Locator to invite skiers to the mountains using Market Locator – promoting first-moment purchases for ski passes during the forthcoming ski season.
Market Locator provides direct access to more than one and a half million active Slovaks, allowing ski resorts to target those who:
- travel often or for longer journeys, even with the selection of specific countries, allowing the ski resort to select those with a passion for travel and adventure, who are more prone to enjoy the experience of a new ski resort
- live or work in the catchment area of the ski resort, thus being able to enjoy evening skiing after work or spend each weekend skiing & spending time at this resort
- pass by the ski resort on their way for a business trip / vacation and could thus include it into their itinerary without a large detour
Ski resorts are inviting skiers with targeted marketing
The targeting of clients can additionally be refined using filters by age, gender, creditworthiness of customers and many other parameters in order to best fit the nature of the resort
and customer profile.
The geolocation targeting also allows, for example, to invite specifically by country regions such as Bratislava and Bratislava Region. Potential customers can be targeted just before school spring break kicks in.
The identified customers can easily be invited in a mater of minutes via SMS targeting:
- First-moment discounts on ski tickets prior to the opening event of the season as an immediate SMS to the catchment area of the ski resort, e.g. within 50 km
- Special welcome offer for customers who currently entered a certain geofence within a radius of 15 km o the ski resort (using so-called LBS – Location Based Services)
- Yesterday’s visitors to come again today, receiving a loyalty bonus or to buy a ticket for a longer time period
- Differentiated offerings for existing customers (in the ski resorts database) versus completely new customers. At the same time the resort can distinguish existing customers who are (or were) in the area of the ski resort (according to the location of their mobile phone) yesterday, within the last 7 days, or two times within the last seven days
Sign up for free here and get the basic data layers free of charge, no credit card required for 30 days along with a 10 EUR gift for the first campaign. If you are a customer of Slovak Telekom, you would have received by mail or email a coupon for another 50 EUR – if not please contact your account manager at Slovak Telekom.