Imagine that you go through a busy underpass in Bratislava, will take you to a variety of colors on backlit advertising space and in the mobile phone will beep with a message that the phone that is shown on the wall on the backlight you can even win … 🙂
Stop people who are now hasty to notice the advertising around which just goes, it is a challenge. Agency Starmedia Co they have. It created the first backlighting, to respond to it, who just passed around.
At first glance, it is a classic backlight that displays the latest Samsung Galaxy S6 Edge Plus. However, they can identify people and them send it sms message.
Latest Samsung is known for its colorful notifications and bent display. This is what the Agency wants to promote. This is what the Agency wants to promote. Anyone who passes the backlights and belongs to the target group Samsung, will receive notification on your phone to try out new smartphone with color-changing background, and also in order to enter the competition.
It is thus the first advertising, which has built in LBS (Location Based Services) through Markelocator.sk/en. You can see it in Bratislava underpass in front of the presidential palace.